Who This Is For?

This club is for entrepreneurs who want to build with substance and soul. It’s a fit if you are:

🔹 Life Coaches & Service-Based Entrepreneurs – building businesses rooted in transformation, healing, education, or guidance.

🔹 New Entrepreneurs – just starting out and wanting to anchor your business in the right foundation, not trial-and-error shortcuts.

🔹 Established Entrepreneurs – who’ve grown but now feel disconnected from your business identity and want to realign.

🔹 Values-Driven Professionals – who don’t just want clients, but clients that fit your philosophy, your story, and your way of working.

🔹 Indigenous & Culturally Conscious Entrepreneurs – ready to infuse your heritage, wisdom, and unique worldview into how you serve and sell.


This community is not for everyone.

It’s not about chasing trends, quick hacks, or building a business that looks good but feels empty. It’s about creating a deeply rooted business identity that can weather seasons and grow steadily

Why Join the Identity-Anchored Entrepreneurs’ Club?

Most entrepreneurs struggle not because they lack skills, but because their business isn’t anchored in who they are. This club is designed to solve that problem. When you join, you’ll: ✅ Build a business rooted in your identity – Align your offers, pricing, and brand with your values, culture, and authentic self. ✅ Stop chasing trends and hacks – Focus on strategies that actually work for you, not generic formulas. ✅ Gain clarity and confidence – From pricing to marketing to client relationships, you’ll make decisions that feel right for your business and lifestyle. ✅ Access real-world tools and resources – Templates, digital tools, frameworks, and on-demand training to simplify and accelerate growth. ✅ Connect with like-minded peers – Collaborate, brainstorm, and network with entrepreneurs who share your vision and values. ✅ Get guidance without overwhelm – Monthly masterclasses, hot seat sessions, and Q&A access ensure you’re supported every step of the way. ✅ Save time and accelerate growth – Focus on what matters most while skipping trial-and-error mistakes. This isn’t just a community — it’s a strategic, identity-focused ecosystem to help you build a business that’s profitable, sustainable, and authentically you.

Program Features

Inside the club, members get access to:

  • Monthly Anchored Masterclasses

    Deep-dive sessions on identity-based business growth, branding with roots, and creating offers that feel authentic and sustainable.

  • Bi-Weekly Hot Seat Sessions

    Live group calls where entrepreneurs bring real challenges — pricing, positioning, client attraction — and get identity-anchored feedback.

  • On-Demand Training Vault

    Step-by-step lessons on business foundations: from defining your unique value to creating service packages, pricing, and marketing aligned with your philosophy.

  • The Anchored Identity Method

    Practical frameworks to help you root your business in who you are, not just what you sell — so your business has staying power.

  • Networking & Collaboration Space

    A safe community of like-minded service-based entrepreneurs who share opportunities, resources, and potential partnerships.

  • Q&A Access

    Regular drop-in sessions where you can ask direct business questions and get practical, actionable guidance.

  • Seasonal Business Sprints

    Focused challenges to push one key area of your business forward — whether that’s filling your first coaching group, refining your offer, or building authority online.

  • Exclusive Discounts on Digital Products

    Special rates on my premium online courses to deepen your business knowledge. Ready-made templates, checklists, and resources to save time and keep your business running smoothly.

  • Discounts to In-Person Retreats

    Members receive priority access and discounted rates for identity-anchored in-person retreats and mastermi

How This Club Works

The Identity-Anchored Entrepreneurs’ Club is designed to give you structure, support, and resources without overwhelming you. Here’s how it works:

  • Monthly Masterclasses Each month, you’ll attend a live session focused on identity-anchored business growth — from pricing and marketing to creating offers that reflect your authentic self.

  • Bi-Weekly Hot Seat Sessions Bring your real business challenges to live group sessions and receive actionable guidance. Learn from other members’ challenges and successes too.

  • On-Demand Training Vault Access recorded lessons, frameworks, and tools anytime — perfect for working at your own pace.

  • Get Access to Buy Templates & Digital Resources Use ready-made templates, checklists, and tools to save time and streamline your business processes.

  • Networking & Collaboration Connect with like-minded entrepreneurs through community discussions and peer accountability circles.

  • Discounts on Courses and Retreats Get exclusive member discounts on online courses and in-person retreats to deepen learning and network with other identity-anchored entrepreneurs.

Topics & Themes

  • 1

    Track 1: Welcome to Your Journey

    • Setting Your Vision
  • 2

    Track 2: Identity-Aligned Strategies

    • Pricing with Purpose
  • 3

    Track 3: Building Authentic Connections

    • Creating a Supportive Community
  • 4

    Track 4: Navigating Challenges with Confidence

    • Peer Accountability Circles
  • 5

    Track 5: Sustainable Growth and Reflection

    • Future Visioning
  • 6

    Track 6: Foundations of Identity-Anchored Entrepreneurship

    • Reimagining Entrepreneurship: Beyond Western Models

    • The Power of Personal Identity in Business

    • Professionalism Reimagined

  • 7

    Track 7: Personal Mastery and Entrepreneurial Mindset

    • Self-Management for Entrepreneurs

    • Emotional Intelligence in Leadership

    • Overcoming Imposter Syndrome and Building Confidence
  • 8

    Track 8: Business Strategy and Operations

    • Crafting a Business Model Aligned with African Values

    • Financial Literacy and Resource Management

    • Navigating Bureaucracy and Regulatory Challenges
  • 9

    Track 9: Niche Identification for Life Coaches & Service-Based Entrepreneurs

    • Understanding the Power of a Niche

    • Identifying Your Ideal Client or Market Segment

    • Aligning Your Services with Your Unique Expertise

    • Testing and Validating Your Niche
  • 10

    Track 10: Social Media & Visibility

    • Building an Authentic Online Presence

    • Content Strategy that Reflects Your Identity

    • Platforms, Algorithms & Visibility Tactics

    • Engaging Your Audience Without Losing Your Brand Voice
  • 11

    Track 11: Marketing Strategy & Business Growth

    • Crafting a Marketing Plan Rooted in Identity

    • Positioning, Offers, and Messaging

    • Conversion Strategies & Client Journey Mapping

    • Integrating Online & Offline Marketing Channels
  • 12

    Track 12: Gender Dynamics in Business

    • Understanding cultural, social, and systemic factors affecting men and women

    • Navigating leadership and authority in gendered business spaces
  • 13

    Track 13: Money Mindset & Financial Empowerment

    • Overcoming limiting beliefs about earning and charging

    • Confident pricing, negotiation, and valuing your expertise
  • 14

    Track 14: Value of Being a Coached Entrepreneur

    • The value of mentorship, accountability, and professional guidance

    • How coaching accelerates growth, confidence, and strategic decision-making

    • Integrating feedback while staying true to your identity and vision

Pricing options

Please note the annual fee will be R950pm and about R9900 for annual fee. This promo annual fee expires after 3 takers)

Optional One-on-One Coaching

For members who want personalized, in-depth guidance, we offer one-on-one coaching consultations.

This is separate from your membership and is designed for entrepreneurs who need:

  • A deep dive into business strategy tailored to your unique identity and goals.

  • Hands-on support for pricing, offers, marketing, or client management.

  • Direct mentorship to accelerate growth and clarify decisions.

💰 Investment: R8,500 per session

Why it’s separate:

  • Membership at R950/month gives you access to the full club experience, group learning, masterclasses, and community support.

  • One-on-one coaching is an optional premium upgrade for those ready to work more intensively with personalized guidance.

  • This way, you can still benefit from the club even if you’re not ready for private coaching.