Course curriculum

  • 1

    Module 1: Growing Your Coaching Database

    • Why owning your audience matters

    • Strategies to grow your list (lead magnets, social media sign-ups, events)

    • Worksheet: Lead list growth plan
  • 2

    Module 2: Email Marketing Essentials for Coaches

    • Newsletters Strategies

    • CTAs that convert
  • 3

    Module 3: Facebook Ads for Coaches (Lead Generation & Conversion)

    • How ads fit into your overall marketing strategy

    • Creating a simple ad: objective, audience, and creative

    • Tracking results and adjusting your campaigns
  • 4

    Module 4: Linking Marketing to Client Conversion (Mini-CRM Flow)

    • Mapping the client journey

    • Tools and templates

    • Diagram/worksheet: Visualize your client flow like a mini-CRM